12 Benefits of Using WordPress

What Is WordPress?

WordPress is a website platform that lets you build, manage, and grow your own website, without needing to code anything from scratch.

It’s flexible enough to run a simple brochure site, a blog, an online shop, a membership site, or a mix of all of the above. That flexibility is exactly why so many small business owners (myself included, for over 15 years) choose it over more limited “drag and drop” builders.

So why should you use WordPress specifically?

Here’s what convinced me, and what still holds true after 18+ years in the industry:

Having a website can be an amazing tool for any business. Your website will mean, your potential customers can find you, purchase your products or services and make enquiries 365 days a year without you having to be driving the sales, it can increase your credibility and boost customer confidence. Check out the 12 benefits of having a website, and how as website can work for you:

1. Having a website means credibility and accuracy of information made available about your business.
2. A website works for you 365 days a year.
   – Even when you finish work for the day, your website keeps working round the clock.
3. Your customers can access the information about your business, products and services at their leisure regardless of your operating hours.
4. You are able to reach a larger target audience.
   – With the ability for potential clients all over the world to have access to your business.
5. Your clients can make online enquiry 24 hours 7 days a week.
6. You can use your website as an additional means of advertising.
   
7. A website can increase sales.
8. A website can increase how often your clients interact with your business.
   
9. A website can increase customer confidence. 
   – For clients, knowing that they can get in contact with your
   business or find out more information about a service or product is
   reassuring.
10. You can utilise statistical data to measure the success of your business online.
    – Things like seeing how many people visited your website over a
    period of time, what webpages they viewed and how long they are
    spending on your site.
11. Website is often more cost effective then print media.
    
12.  A website is dynamic and grows as your business does.
    – You can start out with a website that is very basic, simply
    offering your clients general information about your business and then
    later introduce other features for example online shopping, or bookings
    online.

& why after 15+ years I still use WordPress

1. Easy to Use: WordPress is simple for beginners to understand and manage.
2. Make it Your Own: You can change how your website looks and works easily with lots of options.
3. No Big Costs: WordPress itself is free, and there are many free themes and tools available too. You just need reliable WordPress Hosting + domain name.
4. Help When You Need It: There are lots of people who can help you if you get stuck.
   You’re most welcome to join the WordPress Help Hub Free community or join the VIP WordPress Learners Lounge Membership for Live WordPress help.
5. Get Found Easily: WordPress is great for Search Engine Optimisation and helps your website show up better in Google searches.
6. Works on Phones Too: Your website will look good on phones and tablets as well as computers. As it’s designed to be device responsive.
7. Manage Your Stuff: It’s easy to add and change your blog posts, pages, and pictures.
8. Grow as You Need: You can start with a simple website and make it bigger and fancier later.
9. Connect with Other Tools: You can use WordPress with lots of other helpful tools like email and social media.
10. Stay Safe: WordPress has ways to protect your website from security issues that may occur.
11. Always Getting Better: WordPress is always getting updates to make it better and safer.
12. Your Stuff is Yours: You own all your content, so you can move it somewhere else if you want.